About That Cetaphil Swiftie Ad

A heartwarming Cetaphil commercial that first aired in the lead-up to the 2024 Super Bowl has drawn both praise and criticism. In the ad, called #GameTimeGlow, a father’s attempts to connect with his daughter finally take hold when the daughter, a Swiftie (who is also into skincare), takes an interest in watching football after Taylor Swift’s appearances at the Chiefs games. As they sit on the couch together, his wrist, adorned with friendship bracelets, is featured prominently.

When the commercial debuted on Friday, many Swifties and others remarked on its tear-jerking qualities and the improbability of being moved to cry by an ad for a cleanser.

Swifties praised the commercial for reflecting their own relationships with their dads. “This is exactly me and my father’s s…